At a glance
| Feature | MediaPact | Partnerize |
|---|---|---|
| Model | Flat-fee media marketplace | Affiliate / partnership automation |
| Core value | Executing flat-fee deals | Tracking + automating CPA partnerships |
| Deal types | Sponsorships, content, podcasts, direct media | CPA, RevShare, hybrid with custom rules |
| Integration | Integrates with Partnerize API | N/A |
| Pricing for buyers | Free | Enterprise SaaS |
| Used together? | Yes — designed to complement | Yes |
What Partnerize does well
Partnerize (formerly Performance Horizon, founded 2010) is a partnership automation platform with strong positioning in:
- Sophisticated CPA program management
- Custom commission rules (dynamic rates, basket-specific, category-specific)
- Global brand programs spanning multiple markets
- Enterprise reporting and analytics
Partnerize is particularly strong for brands running complex affiliate programs with nuanced commission structures — dynamic rates based on product category, new-vs-returning customer differentials, market-specific payouts, etc.
What Partnerize doesn’t natively handle
Like Impact and CJ, Partnerize is built for tracked performance partnerships. It doesn’t natively handle:
- Flat-fee newsletter sponsorships
- Fixed-fee sponsored content deals
- Podcast sponsorships paid on a flat basis
- Direct media placements with premium publishers
Brands running these deals with Partnerize-listed publishers typically execute them manually out-of-band.
How MediaPact fits with Partnerize
MediaPact handles the flat-fee transaction layer that Partnerize’s performance platform doesn’t cover. Our Partnerize integration enables:
- Publishers on Partnerize to list flat-fee inventory on MediaPact without managing duplicate systems
- Hybrid deals that combine flat-fee + CPA — MediaPact transacts the flat-fee side; Partnerize tracks the CPA commission
- Consolidated view of flat-fee and performance inventory across a single publisher relationship
Pricing
Partnerize: Enterprise SaaS pricing, typically custom-quoted based on transaction volume and feature requirements. Generally positioned at the higher end of affiliate platform pricing.
MediaPact: Free for buyers. Commission on seller transactions.
When to choose each
Use Partnerize for: CPA-based affiliate programs with complex commission structures, particularly for global or multi-market brands.
Use MediaPact for: Flat-fee media buying (sponsorships, sponsored content, podcasts, direct media).
Use both for: Comprehensive partnership programs including both performance affiliates and flat-fee media.
Frequently asked questions
+ Is MediaPact a Partnerize alternative?
No — MediaPact complements Partnerize. Partnerize handles CPA-based affiliate tracking and automation. MediaPact handles flat-fee media transactions. MediaPact integrates with Partnerize for hybrid deals.
+ Can Partnerize publishers list on MediaPact?
Yes. Publishers monetize CPA/RevShare inventory on Partnerize and flat-fee inventory (sponsorships, content, podcasts) on MediaPact. No exclusivity conflict.
+ Does MediaPact replace Partnerize's CPA tracking?
No. For performance partnership tracking and payouts, Partnerize remains the system of record.
+ How do hybrid deals work?
Brand and publisher agree to deal terms in MediaPact (flat fee + CPA rate). MediaPact transacts the flat-fee payment. The CPA tracking runs through the publisher's existing Partnerize program via MediaPact's API integration.
Bottom line
Partnerize is built for performance affiliate automation. MediaPact is built for flat-fee media execution. Use both for full-funnel partnership programs.
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