At a glance

What Adgenda actually is

Adgenda is a SaaS tool for the insertion order lifecycle — what its team calls “exposure agreements.” It was built by people with roughly a decade in affiliate marketing, and it shows: the product is shaped around the affiliate-native version of flat-fee media (tenancy placements, CPAi hybrids, media kits, blackout dates, network ROAS data).

The feature set, per Adgenda’s own product pages, covers:

• Insertion Orders — build a proposal in a visual interface, auto-generate a PDF, manage materials, notes, screenshots, and reminders
• Daily Schedule — a day-by-day view of every live placement and the tasks attached to it
• Packages, URLs, Categories, Events, Blackout dates — inventory setup for one or many properties
• Media Kit — create and share a live media kit with connected advertisers
• CRM / Leads — a sales pipeline for exposure deals
• Financial Dashboard and Invoices — booked revenue, payment status, invoice generation
• Opportunities Dashboard — evaluate placement performance against affiliate network ROAS

Its integration list is genuinely deep on the network side: Adtraction, Amazon, Awin, CJ, Daisycon, Impact, Partnerize, Rakuten, Tradedoubler, Tradetracker, and Webgains, plus DocuSign for signatures.

The customer proof points are the kind media ops people feel in their bones. FlipGive’s sponsorships manager says the team “eliminated nearly 700 Google Sheets and over 13 ‘live’ spreadsheets,” and cut IO creation from 15–20 minutes to 2–5 minutes.

Where Adgenda has gaps

None of this is a knock on the product — it is a scoping decision. But it matters when you’re deciding what to buy:

• It is not a marketplace. Adgenda’s own FAQ is explicit: “In order to use Adgenda, you must be connected to at least one publisher.” You bring the relationships; Adgenda organizes them. There is no browse-and-book of publishers you’ve never worked with, and no inbound demand for sellers.
• No money movement. Adgenda generates invoices. It doesn’t process the payment, hold funds, or run payouts — that stays in your finance stack.
• Affiliate-shaped by default. Tenancy and CPAi deals are first-class. Podcast placements, PR-style sponsored content, and newsletter buys that never touch an affiliate network fit less naturally.
• Annual-only billing, paid onboarding. Billing is a 12-month cycle invoiced in arrears — no monthly or quarterly option — and onboarding/training sessions are a paid engagement.
• Europe-first footprint. Netherlands-based, with EU networks (Daisycon, Tradetracker, Tradedoubler, Adtraction) that most US teams have never touched. North American GTM is new as of 2026.
• Desktop-only by design, no white-labeling. Adgenda’s FAQ notes the tool is built as a desktop application and does not currently offer branding or style customization; localization relies on the Google Translate browser extension.

What MediaPact actually is

MediaPact is a two-sided marketplace for flat-fee paid media — effectively a DSP and an SSP for placements that don’t clear programmatically. Buyers (brands and agencies) discover publisher inventory, send offers, negotiate, sign, and pay. Sellers (publishers, newsletters, creators) list inventory once and receive demand from buyers who were never in their contact list.

• Discovery is the product. Browse and filter live inventory across newsletters, sponsored content, podcasts, and direct media — including publishers you have no relationship with today.
• Negotiation is structured. Offers, counteroffers, and revivals of stalled deals happen in-platform with a full audit trail, instead of in a 40-message email thread.
• Contracts and signature are built in. Standardized IO templates plus e-signature, so you’re not re-papering the same deal shape every quarter.
• Money actually moves. Payments, payouts, invoicing, and net terms run through the platform.
• Affiliate networks connect. Link Impact, CJ, Awin, Rakuten, or Partnerize to structure hybrid flat-fee + CPA deals and to surface which sellers are already partners of yours.
• Agency workflows are native. Agencies manage multiple client organizations and brands, with permissioned context switching.
• AI-assisted onboarding. Upload a media kit PDF and MediaPact extracts placements, pricing, and availability.

Where MediaPact has gaps (being honest)

• Less day-to-day ops depth. Adgenda’s Daily Schedule, per-user task assignment, and blackout-date modeling are more mature than MediaPact’s operational tooling for a large in-house sales team.
• Fewer network integrations. Five networks versus Adgenda’s eleven. If your program runs on Daisycon, Tradedoubler, Tradetracker, Adtraction, or Webgains, Adgenda covers you and we don’t — yet.
• North America first. Our seller network is weighted to US and Canadian inventory. European publisher coverage is thinner.
• Younger product. MediaPact launched in January 2026. Some workflows are still being polished.

Pricing comparison

Takeaway: Adgenda’s per-IO model is genuinely clean, and 25 free IOs is a real trial rather than a 14-day countdown. Note the shape of it, though: you pay per IO regardless of whether the deal was worth doing, and you commit to an annual invoicing cycle. MediaPact charges buyers nothing and takes a commission only when a transaction completes — so cost scales with realized value, not with paperwork volume.

Feature-by-feature deep dive

1. Finding inventory

Adgenda: You import contacts and send connection invitations to publishers you already know. Connected publishers’ media kits become browsable. Discovery of new partners happens outside the tool.

MediaPact: Open marketplace. Filter by media type, vertical, audience size, and whether the seller is already a partner on your affiliate networks. Sellers get inbound demand they didn’t have to prospect for.

Winner: MediaPact, decisively — it’s a different category. Adgenda isn’t trying to win this.

2. Building and sending the IO

Adgenda: Strong. Visual proposal builder, auto-generated PDF, materials and screenshots attached, reminders, internal notes, double-booking prevention.

MediaPact: IO templates and partner IO agreements, generated from the accepted offer, with e-signature attached.

Winner: Adgenda on sheer IO-crafting depth. MediaPact on getting from “interested” to “signed” without leaving the platform.

3. Getting paid

Adgenda: Generates invoices and tracks payment status. Actual payment is out-of-platform.

MediaPact: Payments and payouts run through the platform, with invoicing and net terms support.

Winner: MediaPact.

4. Affiliate network alignment

Adgenda: Eleven networks, pulling advertisers and ROAS/CPA data back in — an Opportunities Dashboard that ranks placements by network performance.

MediaPact: Five networks, used to structure hybrid flat-fee + CPA deals, generate tracking links, and identify existing partners inside the marketplace.

Winner: Adgenda on breadth of network coverage and reporting. MediaPact on using that connection to transact a hybrid deal.

5. Managing live placements

Adgenda: Daily Schedule, task assignment, pending-task warnings, blackout dates. Built for a publisher sales team running hundreds of concurrent placements.

MediaPact: Placement calendars, deal dashboards, and status tracking across buyers and sellers.

Winner: Adgenda for high-volume publisher ops today.

Can you use both?

Yes — and for some teams that’s the right answer. A publisher can run internal IO operations in Adgenda while listing inventory on MediaPact to capture demand from brands that have never heard of them. There’s no exclusivity on either side.

The question worth asking is which problem is actually costing you money. Spreadsheet chaos on deals you already have is an efficiency problem. An empty pipeline of new flat-fee partners is a revenue problem. They have different solutions.

When to choose MediaPact

• You need flat-fee inventory from publishers you don’t currently work with
• You’re a publisher who wants inbound demand, not just better paperwork for existing demand
• You want negotiation, contracts, and payment in one place
• You run hybrid flat-fee + CPA deals on Impact, CJ, Awin, Rakuten, or Partnerize
• You’re an agency managing placements across multiple client brands
• You’re buying or selling primarily in North America

When to choose Adgenda

• Your deals are already sourced and your problem is spreadsheet sprawl
• You’re a publisher sales team running high volumes of concurrent tenancy placements
• Your program runs on European networks like Daisycon, Tradedoubler, Tradetracker, or Adtraction
• You want per-day scheduling, task assignment, and blackout-date control
• You’re already standardized on DocuSign and want IOs signed there
• Predictable per-IO cost matters more to you than paying only on transacted value

Bottom line

Adgenda is a well-built answer to a real, unglamorous problem: the insertion order process is a mess of documents, email threads, and calendars, and somebody should standardize it. If that’s your pain, it will pay for itself fast.

MediaPact is built for the problem one step upstream — finding the right flat-fee placements in the first place, agreeing terms, and moving money — with the workflow attached so the deal doesn’t fall back into a spreadsheet the second it’s signed. Different job, same industry frustration.