“Brands shouldn’t have to guess what a media placement is worth, and publishers are often driving full-funnel value that is not always captured on a CPA or CPC model. We built MediaPact so both sides can see the deal, agree on the details, send creative and have the IO, all in one place.”
Why I started MediaPact
I spent years running an agency, and the same thing kept happening. A brand would want a newsletter placement, a sponsored article, a homepage takeover — something we already knew would work — and then the buying of it would eat weeks.
Track down the right person at the publisher. Trade emails about rates. Wait on a media kit. Wait on a contract. Wait on an invoice. Wait on a report. Multiply that by every publisher on the plan, and my team was spending more hours coordinating a flat-fee buy than they spent on the strategy behind it. Sometimes the budget never got spent at all — not because the placement was wrong, but because the process outlasted the campaign window.
Nobody involved was doing anything wrong. There just wasn’t a system. Programmatic got one. Affiliate got one. Direct flat-fee media — some of the highest-intent inventory on the internet, sitting inside the editorial people actually trust — was still being transacted over email threads and PDFs.
So I built the system.
— Lacie Thompson, Founder & CEO
What MediaPact does
MediaPact streamlines how brands discover, request, contract, and manage paid media placements — all in one place.
01
Discover
Browse vetted publisher and creator inventory in one catalog, filtered by audience, category, and budget — instead of hunting for the right contact at every outlet.
02
Request
Send offers and RFPs, counter, and negotiate terms in the platform. No media kit PDFs, no ten-message email threads.
03
Contract
Sign a legally binding insertion order and pay through Stripe. The paperwork and the payment happen where the deal happened.
04
Manage
Track every live deal, creative asset, tracking link, and report in one dashboard — with one source of truth for both sides.
Free for buyers. Always.
There is no cost for buyers to join or use MediaPact. Not a subscription, not a platform fee, not a percentage of spend. Ever. This is not an introductory rate that quietly turns into a line item once you depend on it.
Because I don’t think brands should have to pay money to spend their money.
Publishers pay a commission only when they sell media through the platform — so they pay when they get paid, and buyers never pay a toll for showing up with a budget.
We’re hiring
MediaPact is growing and building in public. If you want to be in the room where a company gets built, come find us.
Applications go to careers@mediapact.ai .
Bio
Lacie Thompson is the Founder and CEO of MediaPact, a two-sided marketplace for buying and selling flat-fee paid media. She previously founded LT Partners, an affiliate marketing agency that achieved Impact Diamond status in under four years and was acquired in June 2023 by a private equity–backed digital agency. Following the acquisition of LT Partners, Lacie served as Senior Vice President at New Engen, where she ran partner marketing and performance programs. She has 15+ years of experience in performance and brand marketing and is a regular speaker at iPX and PI Live. Named to the Martech Record Expert Panel and the PerformanceIn Top 50.
Credentials
- Founder & CEO, MediaPact 2025–present
- Founder & CEO, LT Partners 2018–2023 (exited)
- SVP, New Engen 2023–2025
- Martech Record Expert Panel Named
- PerformanceIn Top 50 Named
Speaking
- → iPX
- → PI Live
- → Martech Record Live
Awards & honors
- → Impact Diamond Agency Status — LT Partners (one of four agencies in under four years)
- → PerformanceIn Top 50
- → Martech Record Expert Panel
Press & features
- Former New Engen SVP launches flat-fee media platform MediaPact ↗
HelloPartner · 2026-01-06
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